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Digital Marketing Services

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Digital Marketing Services: Your Company’s Blueprint for Success

Establish a solid foundation. Attract more visitors. Generate more leads. Propel your business forward.

First Cloud Redefines Digital Marketing

As a comprehensive digital marketing agency with a unique, holistic approach, First Cloud delivers a significantly higher return on investment (ROI) compared to agencies with narrower, tactical focuses. Our process begins with a thorough assessment of your digital marketing infrastructure, identifying and rectifying any weaknesses or gaps. We then develop a comprehensive strategy tailored to your specific goals.

Most importantly, we break down tactical barriers and implement a proven system for analyzing data across multiple platforms to maximize the impact of every digital marketing dollar spent.

How Our Digital Marketing Program Works

With over a decade of experience and a team of about 100 of the industry’s finest creative and strategic minds, generating innovative ideas is never a challenge. The real test lies in selecting the right ideas for the right audiences, on the right platforms, at the right time, to achieve the right objectives.

And that’s precisely what our program is designed to do. Here’s how it works:

Yearly Goals & Objectives Alignment

Yes, you read that correctly. A digital marketing agency that thinks long-term. At the outset of our partnership, and annually thereafter, we collaborate with you to establish ambitious goals that drive sustainable growth and success for your business.

Monthly Report & Adjustment Meeting

Once the strategy is in motion, we meet monthly to review metrics, evaluate the effectiveness of each tactic, and make necessary adjustments. We employ diagnostics across platforms to inform our overall strategy, ensuring that the whole is greater than the sum of its parts.

Quarterly Planning Meeting

While lofty goals are commendable, achieving them requires a detailed plan. Once objectives are established, we develop a comprehensive quarterly plan outlining the specific tactics to advance your key performance indicators (KPIs).

Weekly Status Call

Every week, we convene to review progress, analyze upcoming plans, propose new ideas, and address any challenges. We draw upon expertise from across the agency as needed to ensure a holistic approach.

What Are the Digital Marketing Tactics

Search Engine Optimization (SEO)

Rank higher for the right keywords, get found online, and drive organic traffic to your website.

* Keyword research
* Competitor analysis
* On-page optimization
* Link-building & technical SEO

Pay-Per-Click (PPC)

Reach more of your target audience and drive revenue with paid digital advertising.

* Google search ads
* Display network ads
* Paid social ads
* Remarketing & retargeting

Online Lead Generation

Convert searchers and site visitors into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)

* Exit overlays
* Premium content offers
* Lead-gen promotional campaigns
* Chatbot lead capture

Conversion Rate Optimization (CRO)

Increase the return on investment (ROI) of your organic and paid strategies with CRO.

* CRO audits
* Website copy, design, and UX
* Paid ad copy and design
* A/B testing
* Landing page development
* Downloadable asset creation

Content Marketing

Attract and engage your audience with rich, relevant content that converts.

* Blogging and article writing
* User-generated content (UGC)
* Premium downloadable content
* Thought leadership

Email Marketing

Stay top-of-mind and nurture leads throughout the sales funnel with email marketing.

* Email copy and design
* Automated drip campaigns
* Lead nurture campaigns
* Email newsletters

Social Media Marketing

Engage with your audience where they are, with paid and earned social media marketing.

* YouTube
* Facebook
* Twitter
* Pinterest
* Instagram
* LinkedIn
* TikTok

Video Marketing

Increase engagement and boost conversion rates with today’s preferred medium — video.

* Custom animations
* Short-form video
* HR/recruitment video
* Explainer & how-to videos

First Cloud's Approach to Digital Marketing Services

We adopt a unique, holistic approach to digital marketing, leveraging our diverse expertise to drive your business growth.

#1. Establish a Robust Foundation

We don't just create content or run paid ads for the sake of it. Instead, we delve deep into understanding your audience's needs and pain points, identifying keyword opportunities, and crafting tailored content that positions your business as the optimal solution. Strategic content creation ensures that your content continually works to benefit your business.

#2. Plan for Long-Term Success

A solid foundation does more than just provide a base; it insulates, fights moisture, and prevents shifting. Similarly, a strong digital marketing foundation generates brand awareness, drives traffic, guides leads through the funnel, and sets your business up for sustained success.

#3. Develop a Comprehensive Strategy

To achieve exponential growth, your strategy must be holistic, with each digital marketing element complementing the others. A blog post, for instance, can provide SEO value, inspire email marketing campaigns, serve as ad content, and house premium content to guide buyers through their journey.

#4. Integrate Your Channels

Effective digital marketing requires seamless integration across channels. By leveraging connectivity and efficiency, a solid foundation enables you to establish baseline metrics, measure outcomes, and achieve your goals consistently.

#5. Future-Proof Your Business

A strong digital marketing foundation ensures resilience during economic downturns and enables sustainable growth. Without it, paid advertising becomes ineffective without a strategy to nurture leads or a destination to guide traffic.

#6. Optimize Your Content

At First Cloud, we continuously optimize your content, whether it's a video, blog post, or eBook. We build links, monitor performance, and adjust as needed to ensure success. With this approach, every piece of content becomes an asset, driving your brand to the forefront of your industry.